HubSpot Onboarding Got You Down? Find Relief with Expert Help
March 24, 2025
The world of B2B buying has changed—and if you’re still relying on manual sales processes or outdated payment systems, it’s time to take a closer look at how that’s impacting your growth.
At Waypost, we work with B2B businesses navigating a changing sales landscape. What we’re seeing across the board is this: buyers’ expectations have shifted, and digital sales experiences aren’t a “nice to have” anymore—they’re a requirement.
Whether you’re leading business strategy or managing day-to-day marketing execution, now is the time to take a closer look at how your sales and payment processes impact growth.
Learn more about HubSpot Payments – Download our Guide Here
3 Top Reasons to Start Selling Online
If you’re wondering whether it’s time to modernize your buying process, here are three compelling reasons to move to B2B eCommerce—plus how to do it in a way that drives real, measurable revenue growth.
1. Your Buyers Expect a Seamless Experience
Today’s B2B buyers have changed. Millennials and Gen Zs are increasingly making purchasing decisions, and they’ve grown up with Amazon, mobile banking, and one-click checkouts.
They don’t want to download a PDF, wait for a rep to call, or mail in a signed agreement. In fact, 44% of millennial buyers prefer to avoid sales reps altogether. What they do want is a seamless, self-service experience that mirrors B2C eCommerce—simple, fast, and intuitive.
If your business isn’t offering that kind of experience yet, it’s not just a tech issue—it’s a revenue issue.
2. You Can Unlock New Revenue Streams
B2B eCommerce streamlines operations and opens the door to new revenue opportunities you may not even realize you’re missing.
Here are a few ways B2B companies are generating additional revenue online:
- Sell through your website – Make it easy for customers to buy when they’re ready. Whether it’s a consultation, training, or product deposit, a simple payment link can shorten your sales cycle.
- Streamline event registration – If you’re running webinars, conferences, or digital workshops, HubSpot Payments lets you embed registration and payment right into your landing pages—no third-party platforms needed. It’s fast for your attendees and simple for your marketing team to track.
- Launch a subscription model – Build predictable, recurring revenue by packaging your services in a monthly plan.
- Gate high-value digital content – Selling guides, templates, or access to training is a great way to monetize your expertise.
You don’t need to overhaul your entire business to start selling online, but adding even one digital revenue stream can make a significant impact.
3. Your Sales Process Will Be More Efficient
A clunky buying process costs more than time—it costs customers. Manual proposals, offline invoicing, and a fractured tech stack often result in delays, errors, and dropped balls between departments.
By digitizing the sales process, you can:
- Get paid faster with fewer manual follow-ups
- Automate post-sale onboarding with workflows triggered by payment
- Eliminate handoffs between sales and finance
- Deliver a consistent, branded buyer experience
For marketing teams, visibility into who paid for what—and when—means you can better tailor your follow-up, segment your audience, and measure campaigns’ ROI.
How to Get Started with B2B eCommerce?
Here’s a simplified roadmap to help you begin transitioning to online sales:
- Define Your Goals: Do you want to shorten the sales cycle, increase the average deal size, or add a new revenue stream? Before you dive into the tech, get clear on what success looks like.
- Choose What to Sell Online: Start with a high-impact, low-barrier product or service, for example, consulting hours, deposits, training, or even a paid discovery call. You don’t have to sell everything online to start seeing results.
- Pick the Right Payment Solution: Here’s where HubSpot Payments comes in. If you’re already using HubSpot for CRM or marketing, adding payments to your toolkit is a no-brainer. HubSpot Payments is fully integrated, meaning your quotes, contacts, payments, and automation all live in one place. You can send a quote, collect a deposit, and trigger onboarding emails—all without ever leaving your CRM.
Ready to See What HubSpot Payments Can Do?
HubSpot Payments helps B2B companies modernize their buying experience—and Waypost can help you implement it in a way that makes sense for your business. If you’re wondering whether it’s the right fit, our team is happy to help you assess that.
Download the Essential Guide to HubSpot Payments
Not the Decision Maker? Still Feeling the Pain?
Marketing managers, sales coordinators, and ops specialists often feel the friction of outdated systems long before leadership does.
If you’re running events, juggling follow-up tasks, or trying to connect revenue data to your campaigns, you’ll see immediate value from a system like HubSpot Payments.
Share this guide with your leadership team or talk to Waypost about how to make the case internally.
Want help figuring out your next move?
Waypost specializes in building HubSpot ecosystems that don’t just “work”—they drive revenue. Let’s talk about how to simplify your sales process, get paid faster, and deliver a better experience for your customers.
