Aligning Sales and Marketing for Manufacturing Growth

At Waypost Marketing, we know that amazing things happen when sales and marketing work together—especially in manufacturing.

Our Sales & Marketing Alignment Workshop is designed specifically for manufacturers looking to streamline their processes, improve lead conversion, and drive revenue growth.

Why Alignment Matters Now More Than Ever

Disconnected teams in manufacturing can lead to missed opportunities and wasted resources. Aligning sales and marketing efforts ensures that everyone is working toward the same goals, making your processes more efficient and your results more impactful.

This program is ideal for manufacturers who are:

  • Looking to shorten their sales cycle duration.
  • Experiencing a disconnect between marketing and sales teams.
  • Navigating the waters of mergers and acquisitions.
  • Struggling to meet expected deal numbers or generate sufficient sales-qualified leads.
  • Seeking a better return on investment.

The Sales & Marketing Alignment Workshop Experience

Our comprehensive program is more than just a seminar; it's a hands-on, collaborative journey designed to align your sales and marketing teams toward common goals.

Here's what you can expect:

  • Assess & Optimize: We begin by understanding your current challenges and identifying areas for improvement.
  • Collaborative Strategy: We work with your teams to create a unified approach, ensuring everyone is on the same page.
  • Process Improvement: We streamline your sales and lead management processes to maximize efficiency.
  • Clear Communication: Establishing ongoing collaboration through regular check-ins and shared goals.
  •  

Transformative Benefits

By joining the Sales & Marketing Alignment Workshop, you're not just investing in a service; you're setting the stage for:
Bridging the Gap

Why Waypost?

We bridge the gap between sales and marketing, guiding you towards impactful results.

We’re not just another marketing agency. With years of experience in the manufacturing industry, we know what it takes to align your sales and marketing efforts effectively. We take a hands-on, data-driven approach and tailor our strategies to meet your needs.

I find it very difficult to find marketing agencies that can strategically and culturally align with my clients. Most seem more effective at taking money from my clients than they are at making money for my clients. I have found Waypost to be exceptional. Waypost's team has endeavored to align with my client's team strategically and culturally, and their price point is reasonable. It's good to work with an professional agency that so effectively enhances my client's brand. I recommend them, especially if you're using HubSpot.

Joseph Bartosch

Your Expert: Sara Gilstrap

Sara Gilstrap is a seasoned marketing professional with over 17 years of experience uniting sales and marketing teams for maximum impact. Her unique cross-functional background allows her to deeply understand each department’s motivations, challenges, and interdependencies.

Today, as a Marketing Strategist at Waypost Marketing, Sara leverages her first-hand experience to help clients tackle misalignment head-on through sales enablement and marketing initiatives. Her skills and expertise make her a powerhouse for uniting revenue teams.

No matter the industry, Sara can speak the respective “languages” of marketing and sales. She understands the pressures, motivations, and unique strengths each team brings to the table. This allows her to drill into the root causes of disconnects and develop holistic, sustainable solutions.

With Sara’s guidance, companies can finally dismantle organizational silos and unlock unstoppable growth

Take the First Step: Schedule a Free 15-minute Consultation.

Let's explore how our Sales & Marketing Alignment Workshop could be a game-changer for your business. We'll discuss your specific challenges and outline a path to an unstoppable go-to-market engine.

Ready to get started?

Let’s transform your manufacturing business together. Schedule your Sales & Marketing Alignment Workshop today and see how alignment can drive your growth.

Your Partner in Sustainable Growth

At Waypost Marketing, we're more than consultants — we're your partner for lasting business transformation. With years of experience uniting sales and marketing teams, we bring deep expertise and an energizing approach to every engagement.