Garrett's Golf Cars: An SEO-Driven Success Story for a Trusted Local Brand
Client Overview
Garrett’s Golf Cars has been serving the Carolinas since 1992.
Family-owned and operated, this locally beloved business has built a reputation not just for selling and servicing top-quality golf carts, but for the kind of friendly, reliable service that keeps customers coming back year after year. With showrooms in Greenville and Mount Pleasant, Garrett’s is proud to offer American-built golf carts, full-service repairs, rentals, and delivery.
After more than three decades in business, Garrett’s Golf Cars continues to grow—but sustaining that momentum in today’s competitive landscape hasn’t been without its challenges.
Challenge #1: Crowded Competitive Landscape
The golf cart industry has seen a surge in competition, especially from drop-ship dealers selling without brick-and-mortar locations. These newcomers often import lower-quality carts and undercut pricing by eliminating overhead. For Garrett’s—whose brand is built on quality, trust, and in-person service—this presented a serious challenge. They needed to hold their ground in a market that was changing fast.
Challenge #2: Outdated Website Experience
Garrett’s previous website wasn’t keeping pace with customer expectations. Inventory browsing was clunky, mobile experience was lacking, and users had a hard time finding what they needed. With a growing catalog of products and services, the Garrett’s team needed a website that reflected their brand quality and made it easy for customers to convert.
Challenge #3: Battle for Search Visibility
As more competitors entered the market and started investing in digital, Garrett’s position in organic search came under pressure. Visibility was slipping, and it was clear that to maintain their leadership, they needed an SEO strategy that was targeted, local, and built for long-term impact.
The Strategy
1
A Website Redesign that Put the User First
We rebuilt Garrett’s website with one goal in mind—make it as easy as possible for customers to find what they’re looking for.
The new navigation was streamlined around real user behavior, helping shoppers easily browse inventory by product category, location, and services. Even E-Z-GO, Garrett’s manufacturing partner, praised the new website’s functionality and user experience.
2
Local SEO that Pushed Back Against Competitors
We built geo-targeted landing pages for both Greenville and Mount Pleasant with structured content around local intent and specific product lines like Cushman utility vehicles. Within months, Garrett’s was ranking well for high-intent queries. This aggressive local SEO approach helped Garrett’s reinforce their physical presence online—exactly where drop-ship dealers couldn’t compete.
visibility for "Cushman Golf Carts Mauldin SC"
visibility for "Cushman Golf Carts Mt Pleasant SC"
3
A Content Strategy that Aligned with Buyer Intent
We didn’t just create content for the sake of ranking—we built it to support conversion and user engagement.
Our content plan focused on both transactional and informational keywords to capture prospects at every stage of their journey. One highlight: a blog on golf cart maintenance that continues to bring in high annual traffic with an average of 1300 views per month.
We hired Waypost to design a new website and to handle the inbound marketing needs of our company. Doug and his team have been professional, dependable, upfront and knowledgable through the whole process. We could not be more pleased with the results!
Their skilled inbound marketing staff have helped us improve our search result standings, giving us a greater web presence and an edge over the competition.
Hal Garrett, Owner
The Results
Organic Growth
With a visibility score of 22.62%, Garrett’s now leads its local market. From March 2022-March 2025, Garrett's has more than doubled its closest competitor, who sits at 9.32%.
- +7.01% increase in visibility
- +0.82 in estimated traffic
- 9 keywords in the top 3 (7 of them newly ranking)
- 97.6K total clicks (+321.98%)
- 4.4M impressions (+283.16%)
Keyword Improvements
Keyword improvements were widespread. Garrett’s saw ranking gains for 19 tracked keywords, including major jumps in high-value, location-based searches. They also now dominate branded searches like:
- “Garretts Golf Carts” – Rank #1
- “Garrett Golf Carts” – Rank #1
- “Garrett's Golf Cars” – Rank #1
And the redesigned site didn’t just bring more visitors—it brought better ones. Garrett’s saw stronger user engagement, better conversion paths, and more qualified leads. For a legacy brand navigating a fast-changing digital world, that made all the difference.
Supporting PPC Performance
While SEO was the primary driver of growth, paid media campaigns helped Garrett’s capture even more local demand—especially for product rentals and repair services. Our team deployed a multi-channel strategy using:
- Search Ads for direct lead generation
- Display Ads for brand reinforcement
- Performance Max to extend reach and capitalize on machine learning
2024 Results:
- +88% increase in total conversions
- +24% boost in conversion rate
- -27% decrease in cost per conversion
- 837 phone calls + 653 form submissions
Even though ads made up a small percentage of Garrett’s total traffic, they played an important role in accelerating lead volume and improving campaign efficiency.
The Takeaway
Garrett’s Golf Cars is proof that with the right strategy, even the most established local businesses can adapt and thrive in a competitive digital market. Through transparent partnership, sharp SEO execution, and user-focused design, Waypost helped Garrett’s not just stay in the game—but lead it.