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If you’re a sales director, business development professional, or marketing manager, you’re likely familiar with the challenges of high-quality B2B lead generation.
B2B database companies like ZoomInfo and Apollo have been industry standards for building sales and marketing lists. However, with the launch of Breeze Intelligence, HubSpot’s latest tool, there’s a powerful new option for B2B data enrichment and sales intelligence. This tool could better fit your team’s needs.
At Waypost, we understand the importance of having the right business technology for your sales and marketing efforts. So, how does Breeze Intelligence stack up against ZoomInfo and Apollo? Let’s dive into the comparison to help you decide which solution best fits your business.
What is Breeze Intelligence?
Breeze Intelligence is a brand-new HubSpot AI-powered product that integrates directly into your CRM. It provides powerful B2B data enrichment, buyer intent tracking, and form shortening—all in one platform to enhance B2B lead generation.
Here’s what makes Breeze Intelligence unique:
- Buyer Intent Data: Identify high-fit, high-intent accounts by tracking which companies engage with your website even before they fill out a form.
- Data Enrichment: Automatically enhance your contact and company records with over 40+ firmographic, demographic, and technographic data points.
- Form Shortening: Simplify forms while collecting critical data, helping increase conversion rates.
To understand how Breeze Intelligence compares to ZoomInfo and Apollo, take a look at the table below.
Breeze Intelligence vs. ZoomInfo and Apollo: A Side-by-Side Comparison
| Feature | Breeze Intelligence | ZoomInfo | Apollo |
| CRM Integration | Fully integrated with HubSpot’s Smart CRM. No need for manual updates or extra tools. | Integrates with popular CRMs but requires manual data updates or syncing tools. | Integrates with CRMs but can require manual data updates. |
| Data Enrichment | Automatically enriches contact and company data with 40+ firmographic, demographic, and technographic data points. | Comprehensive data but often requires manual export/import into CRM. | Offers data enrichment but requires some manual uploads and management. |
| Buyer Intent Tracking | Tracks buyer intent directly on your website with reverse IP lookup and enrichment data. | Tracks company search patterns across the web but not directly tied to website activity. | Provides lead engagement data but less focus on high-intent buyer identification. |
| Ease of Use | Embedded in HubSpot, works within existing tools, reducing the learning curve. | Offers robust features but with a steeper learning curve and multiple tools to manage. | Similar to ZoomInfo, requires learning multiple tools and features. |
| Lead Scoring & Personalization | Automates lead scoring based on enriched data and integrates with marketing workflows. | Offers lead scoring, but personalization and automation require additional tools. | Provides lead data but fewer options for lead scoring and personalization at scale. |
| Form Shortening | Simplifies forms while still collecting critical data, improving conversion rates. | No form shortening feature. | No form shortening feature. |
| Data Accuracy | Real-time data refreshes, ensuring your CRM data is always up to date. | Data updates can lag behind, requiring manual refreshes. | Data can become outdated and often needs manual updates. |
| Technographic Insights | Provides technographic insights for enriched data, with easy access within HubSpot. | Offers technographic data but requires exports for CRM use. | Offers technographic insights but with manual management. |
| Pricing | Tailored pricing within HubSpot’s ecosystem, with seamless integration into existing tools. | Typically higher cost, especially with larger teams or advanced features. | More affordable than ZoomInfo but still involves significant costs as your team scales. |
Key Takeaways
While ZoomInfo and Apollo provide valuable services, Breeze Intelligence stands out for sales and marketing teams already using HubSpot, thanks to its seamless integration, ease of use, and real-time data enrichment. Here’s why Breeze Intelligence might be the better fit for your business:
- Built Directly Into HubSpot: No need to juggle multiple platforms. Breeze Intelligence works within HubSpot, keeping your data, workflows, and insights all in one place.
- Real-Time Data Updates: With automatic data enrichment, Breeze’s B2B database continuously grows, ensuring your contact and company records are always current, so you can take action based on the most accurate information.
- Prioritize High-Intent Leads: With detailed buyer intent tracking on your own website, you can focus your team’s efforts on the accounts that are most likely to convert.
- Simplified Lead Generation: Breeze Intelligence’s form-shortening feature helps you capture more leads without sacrificing valuable data, improving both user experience and conversion rates.
See How Breeze Intelligence Outperforms Competitors
To further highlight the differences between Breeze Intelligence and its competitors, take a look at this comparison image:
This image shows how Breeze stacks up against major players like ZoomInfo and Apollo, ensuring your team has the edge it needs to succeed.
Take the Next Step with Waypost Marketing
As a professional HubSpot agency, we help businesses unlock the full potential of HubSpot’s tools. If you’re currently using ZoomInfo or Apollo, or if you’re curious about how Breeze Intelligence can transform your lead generation and marketing efforts, let us show you how.
Contact us today to schedule a demo or learn more about how Breeze Intelligence can boost your sales and marketing strategies.
